I managed the creative strategy for FabFitFun’s YouTube channel, growing the number of subscribers from the single digits to the tens of thousands. I focused on product information, health, and wellness. Scroll forward to see some of my favorite videos from the channel.
As the Executive Producer of the web series “SuperMission,” I have written, directed and produced over 500 episodes, telling heart warming, karma oriented soap-opera style short films. Across social platforms of Facebook, YouTube, Tik Tok, and Snapchat the channel has accumulated over 600 Million Views.
I created the Customize Close-Up series at the beginning of 2019, and it has since become FabFitFun’s most popular YouTube series, generating over a million views. With 5 videos every quarter, the series is part QVC, part slapstick comedy, enlisting FabFitFun employees to thoroughly describe all the customization options for that season.
Gadget Radar, a Buzzfeed-style reaction series. is another web series I produced and directed, focusing on people trying crazy gadgets!