Spring 2019 - Winky Lux Lipstick
In an effort to create a unified brand voice, I was tasked with directing “campaigns” for FabFitFun’s seasonal boxes. To do so, I created a short video for every product that could potentially come in that season’s box. Through visual style and aesthetic I tried to create a distinct cohesive look for each specific season. Scroll forward to see a few examples from the Spring 2019 Campaign and the Fall 2019 Campaign.